Webinar For Entertainment Marketers: Mobile Coupons

Los Angeles, CA – February 5, 2009 mobilestorm, the premier provider of email and mobile marketing solutions, and iHollywood Forum, the leading producer of conferences and forums on digital and wireless entertainment, will present a mobile coupon webinar aimed at the digital entertainment industry.

The web seminar happens at 10 a.m. Pacific time on February 10, 2009, and will be hosted on the iHollywood Forum website: http://www.ihollywoodforum.com/

mobileStorm CEO Jared Reitzin, who is presenting the webinar, will explain why mobile coupons are a marketing solution that will drive four to five times the revenue of direct mail, print, and other online channels. He will tell marketers how they can increase their marketing returns with mobile coupons, teach them how mobile technology works, and offer real-life success stories.

With consumers spending less due to the recession, coupons are a way to get them into shops or onto online retail sites. Target marketing company ICOM says 67 percent of U.S. shoppers surveyed will be more likely to use coupons in the face of an economic downturn. Juniper Research reports that by 2013, some 200 million subscribers worldwide will use coupons that are delivered and redeemed via mobile phones; North America and Western Europe will account for almost 20 percent of those voucher redeemers.

Entertainment is increasingly moving to the consumer’s mobile phone. At CES 2009, the Open Mobile Video Coalition announced a new mobile digital TV service that debuted with 65 channels in 22 markets – or 35 percent of U.S. TV households – and was set to expand rapidly, bringing regular TV content to cell phones. This builds on the mobile video audiences already primed for more content. Nielsen Mobile says that YouTube has 3 million mobile viewers and that the NBC network is the top video brand, with 4.7 million subscribers watching its mobile programming.

It makes sense, then, to launch marketing campaigns on a platform that has become ever-more important to consumers. Mobile coupons leverage the ideal partnership for digital entertainment providers, content owners, and advertisers.

To register for the mobile coupon webinar, fill out this online form: https://www1.gotomeeting.com/register/390421029

About mobileStorm, Inc.
For a decade mobileStorm has pioneered the concept of digital marketing. Having successfully delivered more than two billion messages on behalf of thousands of premier customers such as American Idol, Qantas Airways, K2 Sports, Palms Casino, Carl’s Jr., and Squaw Valley Ski Resort, mobileStorm is at the forefront of the digital marketing revolution. The company provides a turnkey, hosted email and mobile messaging platform backed by world-class support and expert digital marketing services. mobileStorm has created the most complete digital marketing solution available, enabling you to reach your customers via email marketing, SMS/text messaging, voice messaging, video broadcast, RSS marketing, or fax broadcast from a single provider.

About iHollywood Forum, Inc.
iHollywood Forum is the leading producer of conferences and forums on digital and wireless entertainment. Our cutting-edge conferences consider topics such as online music and film, mobile entertainment, IPTV, digital cinema, games, interactivity in television, marketing and advertising, and much more. We offer diverse opinions on the most compelling issues facing the industry, with a particular emphasis on discussing the viability of new business models. Our monthly summits and dinners typically attract 300-800 distinguished entertainment and technology professionals.


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