MGM Grand Enhances Guest Experience with Direct Messaging

7/29/2008
FOR IMMEDIATE RELEASE Media Contact: Jessica Gildar
July 29, 2008 MGM MIRAGE Public Relations
(702) 650-7535
jgildar@mgmmirage.com

MGM GRAND ENHANCES GUEST EXPERIENCE
WITH DIRECT MESSAGING

Mobile Concierge Service Now Available

LAS VEGAS – MGM Grand continues to raise the bar for exceptional guest service with its new Mobile Concierge program. Guests of the AAA Four Diamond hotel now can receive exclusive discounts directly to their personal mobile devices, including offers for MGM Grand’s award-winning restaurants, pampering spa and salon and spectacular shows, KÀ and Crazy Horse Paris.
This new communication service takes a proactive, state-of-the-art approach to accommodating guests’ needs. Once a hotel reservation is booked, the guest receives a pre-arrival email with the option to sign up for offers sent directly to their cell phones, iPhones or PDAs via Short Message Service communication, commonly known as text messaging. The pre-arrival email allows guests to specify whether they would like information only on specific amenities or on all offers available during their stay. Alternatively, guests may conveniently register for the customized service at the front desk upon arrival.
Redeeming the offer is as simple as presenting the text message to an MGM Grand concierge or participating venue – from Cristophe Salon to the electric nightlife at Tabú Ultra Lounge and Studio 54.
“With one touch of a button, our Mobile Concierge program conveniently connects our guests to special discounts, offering personalized attention and the chance to indulge in MGM Grand’s ‘Maximum Vegas’ experience,” said Tim Kelly, vice president of Hotel Operations for MGM Grand.

Offered in conjunction with digital marketing service provider, mobileStorm, the MGM Grand Mobile Concierge program currently is available to mobile service providers within the United States only. Standard text messaging rates apply. To book a reservation at MGM Grand and participate in this new service, call (800) 929-1111 or visit www.mgmgrand.com.

 

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