Mountain of Mobile Marketing: Mobile Shopping Climbing New Peaks

Mountain of Mobile Marketing Mobile Shopping Climbing New PeaksIn 2010, there were an estimated 35.9 million mobile shoppers. That’s a drop in the bucket compared to what’s coming: the 130 million mobile shoppers anticipated in 2015.

The reason? Smartphones, for starters. Simple, and apps like PayPal and platforms like Apple Pay allow consumers to save their info and transform buying into pretty much a one-click activity.

“With the younger generations (ages 25-44) especially, 58 percent of those shoppers who use mobile devices prefer to look up information on their mobile devices while shopping, rather than asking an employee,” notes a recent report from B2C. “So that means shoppers aren’t only making more purchases from their cell phone, but they prefer to do their research from their mobile device.”

And 2014 was a record-busting, mountain climbing year. According to industry data, it was the first year that mobile shopping surmounted desktop shopping, with 51 percent of visits to retailers’ websites via mobile.

 

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