by Mobile Marketer | Feb 8, 2017 | Digital Marketing Blog
You don’t have to be John Koetsier, self-described “Journalist, Analyst, Futurist, Dreamer” to realize that mobile now dominates much of what people do, see, watch, and think. But according to a host of influencers, commentators, and futurists, we “ain’t seen nuthin’...
by Mobile Marketer | Sep 19, 2016 | Digital Marketing Blog, Press
Los Angeles, September 19, 2016 – Yes, it’s the end of one administration and the beginning of a new one. Not just on the national political scene, but also for mobileStorm (www.mobilestorm.com), as the company gears up for the annual Global Gaming Expo (G2E), the...
by Mobile Marketer | Jul 10, 2016 | Digital Marketing Blog, Mobile Marketing
There seems to be no definitive consensus —not yet, anyway — to the tug-of-war between texting and telephoning when it comes to customer service. But text certainly tops talk for some. New research, based on surveyed users in the U.S. and Germany, suggested 44 percent...
by Mobile Marketer | Apr 29, 2016 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
According to a recent eMarketer report, “nearly a third of senior advertisers in North America are familiar with people-based targeting and know the concept well. A further 39 percent said they have a general idea of what it is.” The February, 2016 research —...
by Mobile Marketer | Mar 31, 2016 | Digital Marketing Blog, Mobile Marketing
RetailMeNot, Inc. has just released a new study titled “The Rise of Mobile Marketing Spend in Retail.” And according to the information gleaned from the report, retailers are poised to pour large amounts of cash into the mobile marketing arena this year. All told,...
by Mobile Marketer | Feb 11, 2016 | Digital Marketing Blog, Mobile Technology
Who owns a smartphone? Just about everybody, since 197.4 million people in the U.S. owned one (79.3 percent mobile market penetration) as measured during the three months ending December, 2015. “Apple ranked as the top OEM with 42.9 percent of U.S. smartphone...
