by Mobile Marketer | Jul 10, 2016 | Digital Marketing Blog, Mobile Marketing
There seems to be no definitive consensus —not yet, anyway — to the tug-of-war between texting and telephoning when it comes to customer service. But text certainly tops talk for some. New research, based on surveyed users in the U.S. and Germany, suggested 44 percent...
by Mobile Marketer | Apr 29, 2016 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
According to a recent eMarketer report, “nearly a third of senior advertisers in North America are familiar with people-based targeting and know the concept well. A further 39 percent said they have a general idea of what it is.” The February, 2016 research —...
by Mobile Marketer | Mar 31, 2016 | Digital Marketing Blog, Mobile Marketing
RetailMeNot, Inc. has just released a new study titled “The Rise of Mobile Marketing Spend in Retail.” And according to the information gleaned from the report, retailers are poised to pour large amounts of cash into the mobile marketing arena this year. All told,...
by Mobile Marketer | Nov 16, 2015 | Mobile Marketing
When I was a young marketer — for everything from a crisis hotline in Chicago to a structural engineering firm — I had a photo pinned up on my bulletin board for years. The photo showed two hitchhikers with signs. The first hitchhiker, labeled...
by Mobile Marketer | Nov 2, 2015 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
40 percent of business-to-consumer (B2C) marketers know they need marketing technology, according to new research, but they’re not always sure about what they need. A recent poll asked B2C and business-to-business (B2B) marketers, including nonprofits, about their...
by Mobile Marketer | Sep 29, 2015 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
Strategy Analytics is out with a new report suggesting that consumer and advertising expenditure on smartphone mobile media will grow twelve percent in 2015. The report — “Global Mobile Media Forecast: 2001-2021″ — also predicts that mobile could...
