by Steve Yeck | Mar 17, 2010 | Digital Marketing Blog
If there’s one takeaway from this year’s South by Southwest Interactive, it’s that location-based mobile apps and social networks are coming on stronger than ever, with numerous launches and new services making their debut during the four day...
by Steve Yeck | Mar 16, 2010 | Digital Marketing Blog
For evidence of mobile’s rampant growth and increasingly widespread use, look no further than the explosion in mobile search traffic over the last twenty-four month period. Google alone reports a five-fold increase in mobile search traffic. And according to Vic...
by Steve Yeck | Mar 16, 2010 | Digital Marketing Blog
For evidence of mobile’s rampant growth and increasingly widespread use, look no further than the explosion in mobile search traffic over the last twenty-four month period. Google alone reports a five-fold increase in mobile search traffic. And according to Vic...
by Steve Yeck | Mar 10, 2010 | Digital Marketing Blog
The scheduled April 3rd release of Apple’s iPad will, undoubtedly, usher in a new era for mobile marketing. With a revolutionary platform that seems destined to impact the ways in which we read, play games, and absorb myriad forms of content, the iPad and its...
by Steve Yeck | Mar 9, 2010 | Digital Marketing Blog
As one of the most popular and effective tools in the arsenal of mobile marketing, mobile coupons have quickly resonated with consumers who are as tech-savvy as they are bargain-conscious. Unfortunately, one of the earliest and most pervasive complaints about mobile...
by Steve Yeck | Mar 4, 2010 | Digital Marketing Blog
Using email to reach current and prospective customers is both a convenient marketing strategy and also a powerfully effective one. But successful email campaigns are often found wherever the best and most relevant email lists are also found. And, for many, obtaining...
by Steve Yeck | Mar 3, 2010 | Digital Marketing Blog
It appears the roots of mobile marketing’s emergent power may run far deeper than many advertisers presently realize. Although myriad contemporary marketing gurus see mobile marketing as just an efficient and effective modern tool to reach consumers and,...
by Steve Yeck | Feb 24, 2010 | Digital Marketing Blog
According to Forrester Research, advertisers spent just under $400 million on mobile marketing in 2009. Projections for 2010 place that figure well above $550 million. And by 2014, Forrester estimates that mobile will claim upwards of $1.3 billion from the advertising...
