by Steve Yeck | Jul 29, 2010 | Digital Marketing Blog, Speakers Corner
Master Mobile Marketing to Generate Demand Why? Because if you generate the right demand, you\’ll generate the right leads. When you think of growing your business, you typically think about sales. It doesn\’t matter what type of industry you\’re...
by Steve Yeck | Jul 29, 2010 | Digital Marketing Blog
The good folks at the MMA (Mobile Marketing Association) have issued a friendly reminder to those of us in the world of mobile marketing. Less than one month now remains to submit nominations for the top honors to be bestowed within the mobile marketing industry. For...
by Steve Yeck | Jul 28, 2010 | Digital Marketing Blog
There are few forces in the world of mobile video as prominent and dominant as YouTube, the popular video sharing platform. Citing data gleaned from its second-quarter 2010 Mobile Minute Metrics report, Bytemobile, Inc. today released its second-quarter 2010 Mobile...
by Steve Yeck | Jul 22, 2010 | Digital Marketing Blog
A new report and survey from ABI Research states the subtle fact that “if brands don’t have a mobile strategy at this point, it’s well past time to get one.” Thanks in large part to the proliferation of smartphones and cheaper data plans, more...
by Steve Yeck | Jul 21, 2010 | Digital Marketing Blog
ABI Research is forecasting that revenue from mobile video services could exceed $2 billion worldwide as early as 2013. The latest data from ABI relates to mobile video services as defined to include video telephony, video messaging, video sharing, video-on-demand,...
by Steve Yeck | Jul 20, 2010 | Digital Marketing Blog
It’s the era of the app. But that much we already know. What’s a little more cumbersome to figure out is how consumer appetite for apps can translate into dollars for the app makers and marketers who dabble within. Those, however, who do figure out how to...
by Steve Yeck | Jul 15, 2010 | Digital Marketing Blog
A new Tamar survey indicates what many mobile marketers have assumed for quite some time: the overwhelming majority of 18 to 24-year-olds prefer and trust natural search results over the paid alternative. The fourth annual report, commissioned by the UK’s Tamar...
by Steve Yeck | Jul 14, 2010 | Digital Marketing Blog
Mobile marketing is still a burgeoning industry, but the conceptual similarities it shares with email marketing can help mobile marketers understand what the future holds. The email marketing industry was in the same position 10 years ago that mobile is in now, and...
