by Justin Montgomery | Oct 21, 2010 | Digital Marketing Blog
New research from Experian Marketing Services suggest the welcome email you send as part of your email marketing strategy can produce open rates four times higher than other promotional mailings. While initial research on the speed of email-generated transactions...
by Justin Montgomery | Oct 19, 2010 | Digital Marketing Blog
Data from a recent Pew survey shows that out of the 85% of American adults who use a mobile phone today, 17% have used their phone to look up health or medical information. Looking at demographics, users in the 18-29 age group are much more likely to access mobile...
by Justin Montgomery | Oct 19, 2010 | Digital Marketing Blog
Data from a recent Pew survey shows that out of the 85% of American adults who use a mobile phone today, 17% have used their phone to look up health or medical information. Looking at demographics, users in the 18-29 age group are much more likely to access mobile...
by Justin Montgomery | Oct 18, 2010 | Digital Marketing Blog
New data from eMarketer shows mobile ad spending in 2010 is up nearly 80%, with estimates suggesting the market will surpass $1B in 2011 and over $2.5B by 2014. The research shows video, display and search-ad spending on mobile will more than double this year, while...
by Justin Montgomery | Oct 18, 2010 | Digital Marketing Blog
New data from eMarketer shows mobile ad spending in 2010 is up nearly 80%, with estimates suggesting the market will surpass $1B in 2011 and over $2.5B by 2014. The research shows video, display and search-ad spending on mobile will more than double this year, while...
by Justin Montgomery | Oct 14, 2010 | Digital Marketing Blog
To state that mobile barcode scanning has simply increased during 2010 would be an absolute understatement. Based on the findings of a new consumer adoption study from ScanBuy, barcode scanning has exploded a substantial 700% in 2010. As reported by the New York...
by Mobile Marketer | Oct 14, 2010 | Digital Marketing Blog
To state that mobile barcode scanning has simply increased during 2010 would be an absolute understatement. Based on the findings of a new consumer adoption study from ScanBuy, barcode scanning has exploded a substantial 700% in 2010. As reported by the New York...
by Justin Montgomery | Oct 13, 2010 | Digital Marketing Blog
Adobe has published some interesting findings from the company’s first quantitative mobile consumer study, conducted by its Omniture Business Unit. Based on the data collected, mobile subscribers still prefer the mobile browser over downloadable applications...
