by Justin Montgomery | Dec 30, 2010 | Digital Marketing Blog
I’m pretty excited about 2011. I see a number of trends happening and I want to make sure that our clients are positioned for them. Smartphones: It’s getting to the point where you’re not cool if you don’t have one. Plus carriers are giving them away for free and...
by Justin Montgomery | Nov 22, 2010 | Digital Marketing Blog
New research out from Industry analyst firm Chilmark Research indicates mHealth in the Enterprise is “a market on the verge of explosive growth,” estimated to grow into a $1.7B market by 2014. In its most recent report, “mHealth in the Enterprise:...
by Justin Montgomery | Nov 18, 2010 | Digital Marketing Blog
At the MMA Forum in Los Angeles on Nov. 17th, mobileStorm was on hand to present on the current and future state of mobile healthcare (mHealth), as well as a recent case study in which Kaiser Permanente was able to drastically reduce costs by implementing an SMS...
by Justin Montgomery | Nov 18, 2010 | Digital Marketing Blog
As an interesting case study to the importance of segmentation in email marketing, one brand considerably improved the success of its email campaigns by sending out over 130 versions of its newsletter. The brand, “HealthyPet,” which produces email and...
by Justin Montgomery | Nov 15, 2010 | Digital Marketing Blog
Representatives from mobileStorm will be in attendance at this year’s Mobile Marketing Association (MMA) Forum in Los Angeles — Wednesday, November 17th. Our founder and CEO, Jared Reitzin, will be joined by Ric Hattabaugh, mobileStorm’s EVP, Client...
by Justin Montgomery | Nov 10, 2010 | Digital Marketing Blog
In a rather interesting case study, the marketing team behind it details how they reduced their email database by over 95%, while doubling their Online sales in the process. The marketing team behind the Indianapolis Symphony Orchestra decided to launch a...
by Justin Montgomery | Nov 8, 2010 | Digital Marketing Blog
The mobileStorm gang gathered the Friday before Halloween for a good ole’ fashion costume party, and while there were many creative get-ups, one stood out above the rest to become the winner of the coveted “best costume” prize. “Bieber...
by Justin Montgomery | Nov 3, 2010 | Digital Marketing Blog
Our own founder and CEO, Jared Reitzin, was recently featured on the October 5th edition of eMail Radio — a weekly podcast dedicated to digital marketing. Together with Len Shneyder of Unica, the two discussed the growing trends associated with mobile and SMS...
