In a mobile ecosystem where marketers are always scrambling to leverage the latest and greatest concepts, it’s easy to forget that SMS has always been, and will always remain, the backbone of the mobile marketing industry.
While the mobile Web, mobile apps and LBS are all the rage these days, none offer the marketing benefits of SMS. From its massive worldwide reach to its cost efficiencies from a marketing standpoint, SMS will always remain relevant in the fast growing and ever-evolving mobile technology sector.
To illustrate how much SMS is woven into everyday life around the world, Mashable created an interesting infographic using data from a variety of sources. The outcome is a graphic that does a great job putting it all in perspective…
(Click to view full size)
