It’s the biggest quarter on record — for internet advertising revenues, that is.
Revenues soared to an historic high in the U.S. of $12.4 billion for the third quarter of 2014, according to the latest IAB Internet Advertising Revenue Report.
Data analyzed by the Interactive Advertising Bureau (IAB) and PwC US show that this was “the highest quarter ever, besting the record-setting revenues of Q4 2013, which came in at $12.1 billion.”
“Q3 2014’s milestone numbers represent a year-over-year uptick of 17 percent over the $10.6 billion reported for the third quarter of 2013,” noted the IAB. “The figures also mark a 6.5 percent increase from Q2 2014, which totaled $11.7 billion.”
The digital Rubicon has indeed been crossed.
“This milestone demonstrates marketers’ commitment to digital,” said Randall Rothenberg, president and CEO at IAB. “Brands are tapping into the ubiquity of digital screens, now an undeniable vital part of consumers’ lives, as they seamlessly move from smartphones to PCs to interactive televisions throughout the course of their day.”
It’s now a fact of marketing life: no business can do its marketing work without digital.
“Interactive advertising is clearly maintaining its strong momentum,” said David Silverman, a partner at PwC US. “These figures directly reflect how brands are increasingly embracing digital as a must-have in their marketing mix.”