by Mobile Marketer | Apr 8, 2015 | Digital Marketing Blog, Smartphones
On April 21st, Google will update to its algorithm in a move that, according to some, could seriously impact the search engine rankings of countless websites… but especially those that aren’t prepared for the switch. Fortunately, Google has developed a mobile-friendly...
by Mobile Marketer | Mar 30, 2015 | Digital Marketing Blog, Mobile Advertising, Mobile Marketing, Mobile Technology, Smartphones
It’s not the first time it has been noted, but mobile ad spend continues to increase at an exponential pace. “In 2015, mobile ad spending in the US will increase 50.0 percent, reaching $28.72 billion and accounting for 49.0 percent of all digital ad...
by Mobile Marketer | Mar 16, 2015 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Smartphones
In 2010, there were an estimated 35.9 million mobile shoppers. That’s a drop in the bucket compared to what’s coming: the 130 million mobile shoppers anticipated in 2015. The reason? Smartphones, for starters. Simple, and apps like PayPal and platforms...
by Mobile Marketer | Mar 9, 2015 | Digital Marketing Blog, Mobile Technology, Smartphones
A recent Twitter survey conducted by Kantar Worldpanel ComTech, a global research expert in the telecoms field, unearthed some interesting observations. Kantar queried consumers in the U.S. and Great Britain about mobile use, tablet purchases, and more. What did the...
by Mobile Marketer | Mar 4, 2015 | Digital Marketing Blog, Mobile Technology, Smartphones
iOS is fast becoming a major contender to the global mobile crown in terms of device shipments and mobile OS proliferation. New data from Gartner published just yesterday indicates that worldwide sales of smartphones to end users had a record fourth quarter of 2014...
by Mobile Marketer | Mar 2, 2015 | Digital Marketing Blog, Mobile Technology, Smartphones
Mobile is grabbing a bigger share of everything these days — including searches. News just out from research firm Merkle I RKG shows that mobile upped its share of paid search clicks 6 percent in North America between Q4 2013 and Q4 2014. That’s a boost...
