by Mobile Marketer | Apr 14, 2015 | Digital Marketing Blog, Mobile Technology, Smartphones
New data from comScore is revealing the latest mobile tech and growth trends as of the close of February 2015. According to the information shared, Apple ranked as the top OEM with 41.7 percent of U.S. smartphone subscribers. Samsung took silver with 28.6 percent...
by Mobile Marketer | Apr 8, 2015 | Digital Marketing Blog, Smartphones
On April 21st, Google will update to its algorithm in a move that, according to some, could seriously impact the search engine rankings of countless websites… but especially those that aren’t prepared for the switch. Fortunately, Google has developed a mobile-friendly...
by Mobile Marketer | Apr 7, 2015 | Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing
How are things evolving for programmatic mobile advertising? Well, it’s liked — even though too few are taking the plunge, according to a new Interactive Advertising Bureau (IAB) study. “Even though there has been a considerable trend toward...
by Mobile Marketer | Apr 1, 2015 | Digital Marketing Blog, Mobile Advertising
Brands say they like it, but too few are doing it. We’re talking about programmatic buying for mobile. And a new report from the Interactive Advertising Bureau (IAB) shows there’s a long way to go. The report suggests that although “more than...
by Mobile Marketer | Mar 30, 2015 | Digital Marketing Blog, Mobile Advertising, Mobile Marketing, Mobile Technology, Smartphones
It’s not the first time it has been noted, but mobile ad spend continues to increase at an exponential pace. “In 2015, mobile ad spending in the US will increase 50.0 percent, reaching $28.72 billion and accounting for 49.0 percent of all digital ad...
by Mobile Marketer | Mar 23, 2015 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
The Mobile Marketing Association has just released its newest report — the Smart Mobile Cross Marketing Effectiveness (SMoX) study — which makes a powerful case for the “economic value” of mobile. …The study assessed the economic value of...
