by Mobile Marketer | Jul 20, 2010 | Digital Marketing Blog
It’s the era of the app. But that much we already know. What’s a little more cumbersome to figure out is how consumer appetite for apps can translate into dollars for the app makers and marketers who dabble within. Those, however, who do figure out how to...
by Mobile Marketer | Jul 15, 2010 | Digital Marketing Blog
A new Tamar survey indicates what many mobile marketers have assumed for quite some time: the overwhelming majority of 18 to 24-year-olds prefer and trust natural search results over the paid alternative. The fourth annual report, commissioned by the UK’s Tamar...
by Justin Montgomery | Jul 14, 2010 | Digital Marketing Blog
Mobile marketing is still a burgeoning industry, but the conceptual similarities it shares with email marketing can help mobile marketers understand what the future holds. The email marketing industry was in the same position 10 years ago that mobile is in now, and...
by Mobile Marketer | Jul 12, 2010 | Digital Marketing Blog
Mobile marketing may be young, but it’s rapidly maturing according to RBC Capital, which forecasts that upwards of 10 percent of all internet search queries will originate from a mobile phone by the end of 2010. Display ads – most notably those on...
by Justin Montgomery | Jul 9, 2010 | Digital Marketing Blog
Industry leaders from member-companies of the Mobile Internet Content Coalition (MICC) met with public interest group Public Knowledge in Washington D.C. recently to discuss a lack of openness in mobile SMS commerce. The event — which included participation from...
by Justin Montgomery | Jul 8, 2010 | Digital Marketing Blog
In email marketing, using a double opt-in approach is favorable for many reasons, but it also presents challenges. Gaining subscribers to build your database is one thing, but adding additional steps to the mix can result in minimal follow through. Be that as it...
