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LBS Continues Its Surge, $1.8B To Be Spent On Location-Based Advertising By 2015

by Justin Montgomery | Sep 7, 2010 | Digital Marketing Blog

As mobile advertising models continue to evolve around LBS apps, ABI research is predicting total spend on location-based advertising will top $1.8 billion in 2015. The projection is substantially higher than the $42.8M expected for 2010, but is geared to pick up...

Mobile Content Revenues To Hit $3.5B By 2014

by Justin Montgomery | Sep 2, 2010 | Digital Marketing Blog

New data out from eMarketer suggests mobile  content revenues in the U.S. will increase from less than $1.15 billion in 2009 to over $3.53 billion in 2014. Citing ongoing penetration of smart devices and the increasing ubiquity of mobile broadband networks as...

Mobile Marketing Association (MMA) Announces Changes To Realign With A Changing Industry

by Justin Montgomery | Sep 2, 2010 | Digital Marketing Blog

The Mobile Marketing Association (MMA) just announced some changes to help it better position itself for the rapidly changing mobile marketing industry. In a press release issued yesterday, the MMA outlined new priorities to help the association “redefine its...

Google Adds “Priority Inbox” To Gmail, What Does It Mean For Email Marketers?

by Justin Montgomery | Sep 1, 2010 | Digital Marketing Blog

Google has begun to roll out a new feature for Gmail called “priority inbox,” which is a solution designed to help users sort email from those they interact with the most.  As an email marketer, you’re likely asking “how does this effect...

Major Growth Forecast in Mobile Payment Transactions

by Mobile Marketer | Sep 1, 2010 | Digital Marketing Blog

It seems the contemporary growth in popularity of mobile payment transactions is just getting started. According to a new report from MarketResearch.com, the prospect for growth in the future of mobile payment transactions is enormous. The report and subsequent...

The Importance of Having a Broad Skill Set Within any Organization

by Marwan Soghaier | Aug 31, 2010 | Digital Marketing Blog

Any organization is only as good as the people behind it.  Whether it\’s a small company or a multi-national corporation, each member has an increasingly broad role to play in day to day operations.  Effectively leveraging and continuing to build skill sets of...
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