by Steve Yeck | Oct 27, 2010 | Digital Marketing Blog
Mobile marketing campaigns via SMS are one of the most effective campaign types available to marketers. With nearly 100% open rates, advanced targeting capabilities and nearly unlimited reach, SMS is becoming one of the most successful digital marketing channels...
by Steve Yeck | Oct 27, 2010 | Digital Marketing Blog
Email campaigns come in all shapes and sizes with diverse audience types and campaign goals. With so many active variables, how do you decide important variables such as which subject line will get the highest open rate or which day of the week is best for sending? ...
by Steve Yeck | Oct 27, 2010 | Digital Marketing Blog
Social media marketing is quickly showing its effectiveness for brands of all sizes. Social media interaction with a brand creates a two-way dialog with customers and prospects that traditional marketing channels simply can\’t compete with. Businesses can...
by Steve Yeck | Oct 21, 2010 | Digital Marketing Blog
New research from Experian Marketing Services suggest the welcome email you send as part of your email marketing strategy can produce open rates four times higher than other promotional mailings. While initial research on the speed of email-generated transactions...
by Steve Yeck | Oct 21, 2010 | Digital Marketing Blog
New research from Experian Marketing Services suggest the welcome email you send as part of your email marketing strategy can produce open rates four times higher than other promotional mailings. While initial research on the speed of email-generated transactions...
by Steve Yeck | Oct 19, 2010 | Digital Marketing Blog
Data from a recent Pew survey shows that out of the 85% of American adults who use a mobile phone today, 17% have used their phone to look up health or medical information. Looking at demographics, users in the 18-29 age group are much more likely to access mobile...
