Digital Marketers Now Have 12 Billion Targets… and Growing

by Mobile Marketer | Oct 23, 2014 | Digital Marketing Blog, Mobile Marketing

According to the latest data published this week by Strategy Analytics, nearly 12 billion internet-connected devices will be in use worldwide by the end of 2014. “That is equivalent to 1.7 devices for every person on the planet, a ratio which will rise to 4.3 by...

IAB: Digital Ad Revenues Hit Historic High in First Half High of Year

by Mobile Marketer | Oct 22, 2014 | Digital Marketing Blog, Mobile Advertising, Mobile Marketing, Multi-Channel Marketing, SEO, SEM, Online Marketing

Internet ad revenues climbed to an all-time first half-year high of $23.1 billion, according to the IAB Internet Advertising Revenue Report released today by the Interactive Advertising Bureau (IAB). The report, prepared by PwC U.S., noted that this constitutes a 15...

MMA: Smartphone Penetration to Top 80% Within a Decade

by Mobile Marketer | Oct 21, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Smartphones

Smartphone adoption in the United States is growing at a pace so brisk that many analysts are being forced to eat their words (and previous projections) calling for a much slower transition from feature phones to smartphones. According to the Mobile Marketing...

Mobile Transactions Encouraged By Effective Mobile Marketing, Responsive Design

by Mobile Marketer | Oct 20, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Smartphones, SMS

At no time in history have consumers been more inclined to make a sudden and otherwise unplanned purchase via mobile than they are today. Consequently, it comes as no surprise that effective mobile marketing is being credited with spurring an uptick in mCommerce. When...

Small Business Marketing: To Spend or Not to Spend? And How Much?

by Mobile Marketer | Oct 16, 2014 | Digital Marketing Blog, Multi-Channel Marketing, SEO, SEM, Online Marketing

How much should a small business spend on marketing? It’s a time-honored query, but there are no pat answers. So says Rhonda Abrams in a post for app.com (Asbury Park Press). “Throughout my years of working with small-business owners, ‘How much should I...

MEA Handset Market is Gaining Momentum to the Benefit of Mobile Marketers

by Mobile Marketer | Oct 15, 2014 | Digital Marketing Blog, Mobile Technology, Smartphones

For mobile marketers across the Middle East and Africa (MEA), there are now more bulls-eyes than ever within the emerging markets of MEA. The MEA handset market grew to its largest size in ten quarters in Q2 2014, expanding 27% year on year to total 64 million units,...