by Eydie Cubarrubia | Jan 3, 2008 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
Last week technophiles received a belated Christmas present: News of the latest Apple patent applications. These patents have been fun to speculate about, particularly one from about two years back which described a nifty interface that fueled talk about tablet Macs...
by Eydie Cubarrubia | Dec 13, 2007 | Advanced Digital Marketing, Digital Marketing Blog, Mobile Marketing, Mobile Technology
Even before I embarked on what was to be a three-year adventure in Asia, I\’d heard all about Japan\’s advanced mobile phones that left North American cellular service in the the dust. \”You can take pictures!\” \”You can send to...
by Jared Reitzin | Dec 11, 2007 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
SMS spam has a long, long way to go before catching up with email spam. Ferris, a research firm, estimated that in 2007 1.1 million spam messages were sent via SMS. They also said that this is up 38% from 2006. Sure, that is a big jump, and we will continue to see...
by Eydie Cubarrubia | Nov 15, 2007 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
Fancy handsets have had jaws wagging about the mobile marketing possibilities for the past year. Apple\’s iPhone, which first debuted at Macworld last January, has been the flashiest of the contenders by using the company\’s unrivaled marketing muscle...
by Jared Reitzin | Nov 1, 2007 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
While the title of this may look like a techie article, if you are a marketer sending SMS messages it is important to understand the two methods used to drive this technology, SMPP and SMTP. Both SMTP and SMPP are protocols for sending messages. SMTP stands for...
by mobilestorm | Oct 22, 2007 | Advanced Digital Marketing, Digital Marketing Blog, Mobile Marketing, Mobile Technology
As mobile marketing has started to come into its own over the past few years, companies have begun to realize the benefits both as a potential source of revenue as well as a promotional vehicle. For those who have been in the digital media industry for awhile, there...
