by Mobile Marketer | Jan 30, 2014 | Digital Marketing Blog, Mobile Technology, resources
One of the most basic rules of marketing is that in order to target, reach and pull in your customers, you need to first know exactly who those customers are. The problem is that most marketing executives don’t know nearly as much about small to medium-sized...
by Mobile Marketer | Jan 21, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
Considering that they have only been in the mainstream for a relatively short period of time, apps are already proving indispensable to businesses. From providing time-sensitive information to customers, to subtly cultivating brand loyalty straight from the small...
by Mobile Marketer | Jan 20, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Smartphones
Two weeks ago, Biz Stone introduced Jelly, a mobile app for iOS and Android that serves as an image-centric Q&A platform for socially connected mobile users. “Using Jelly is kinda like using a conventional search engine in that you ask it stuff and it returns...
by Mobile Marketer | Jan 16, 2014 | Digital Marketing Blog, Mobile Technology, Smartphones, SMS
Mobile tech adoption by companies still lags behind adoption by consumers, says Forrester in a new report published Thursday. While the mobile masses have illustrated an undeniable penchant for communicating with one another and the outside world through mobile, most...
by Mobile Marketer | Jan 15, 2014 | Advanced Digital Marketing, Digital Marketing Blog, Mobile Technology, Smartphones
Brands and marketers are always looking for new ways to gain attention from consumers. Since the dawn of the digital age there has been a bigger and bigger push every year to reach consumers through their electronic devices, including first computers and today...
by Mobile Marketer | Jan 13, 2014 | Digital Marketing Blog, Mobile Technology, Smartphones
On Monday, Flurry put forward a new report indicating that mobile app usage exploded during the last twelve months, led by the strength of mobile social and messaging apps. According to Flurry Analytics, overall app usage in 2013 posted 115% year-over-year growth....
