by Mobile Marketer | Mar 23, 2015 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
The Mobile Marketing Association has just released its newest report — the Smart Mobile Cross Marketing Effectiveness (SMoX) study — which makes a powerful case for the “economic value” of mobile. …The study assessed the economic value of...
by Mobile Marketer | Mar 16, 2015 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Smartphones
In 2010, there were an estimated 35.9 million mobile shoppers. That’s a drop in the bucket compared to what’s coming: the 130 million mobile shoppers anticipated in 2015. The reason? Smartphones, for starters. Simple, and apps like PayPal and platforms...
by Mobile Marketer | Feb 18, 2015 | Digital Marketing Blog, Mobile Marketing
Everybody loves a bargain or a reward. Now people struggling with the vagaries of the new economy really are becoming loyal to things like loyalty programs. In a recent COLLOQUY census, U.S. consumers were revealed to hold 3.3 billion memberships in customer loyalty...
by Mobile Marketer | Feb 4, 2015 | Digital Marketing Blog, Mobile Marketing
The Interactive Advertising Bureau (IAB), Facebook and Nasdaq announced an official partnership this week with the Mobile World Congress (MWC). According to a statement from the IAB, the partners will jointly produce a full-day of programming on Monday, March 2, 2015...
by Mobile Marketer | Jan 29, 2015 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
The alarming findings of a new report indicate that the world’s foremost hotel and airline brands must do more on mobile to attract and retain loyalty from younger travelers. New insight gleaned from the Travel Demographics Report Series published by Strategy...
by Mobile Marketer | Jan 27, 2015 | Digital Marketing Blog, Mobile Marketing
Think Millennials are mindless youngsters hopelessly enthralled by mobile ads? Think again. The viewpoints of peers and colleagues, as well as offers of money-saving discounts, may matter to them as much as they do to 40-year old homemakers. True, it’s a...
