by Eydie Cubarrubia | Aug 12, 2008 | Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing
By the time you read this, you might already know Sen. Barack Obama’s running mate for the U.S. presidency. And that clearly illustrates the strength of SMS. As most people know, Mr. Obama’s long-awaited announcement has been expected to be delivered by...
by Eydie Cubarrubia | Aug 12, 2008 | Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing
By the time you read this, you might already know Sen. Barack Obama’s running mate for the U.S. presidency. And that clearly illustrates the strength of SMS. As most people know, Mr. Obama’s long-awaited announcement has been expected to be delivered by...
by mobilestorm | Aug 1, 2008 | Digital Marketing Blog, General, Mobile Marketing
The Italian agriculture ministry and Consumer Associations have one up on a lot of U.S. businesses: They understand the power of SMS. And they are leveraging it. According to the BBC, in response to growing civil unrest due to rocketing food prices and rogue...
by Eydie Cubarrubia | Jul 31, 2008 | Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing
Want to engage consumers on their cell phones? Then you’d better send them a text message. That’s the gist of an eMarketer report yesterday, which notes that among mobile consumers, SMS gets them more responsive than other types of mobile advertising....
by Eydie Cubarrubia | Jul 29, 2008 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
It was just two years ago when an episode of Boondocks – the smart, controversial cartoon about social issues – decided to take SMS to task. To paraphrase (and to avoid offending the PC-minded), let\’s just say that the protagonist called texting...
by Eydie Cubarrubia | Jul 22, 2008 | Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing
There’s been a shift regarding music’s role in the world of digital marketing and commerce. And I have to admit, I like what I hear. The digital turn of music distribution got annoying when people talked about jettisoning hard copies in favor of futuristic...
