by mobilestorm | Oct 8, 2007 | Advanced Digital Marketing, Digital Marketing Blog
For over 10 years, the healthcare industry has been in the grips of dealing with the massive HIPAA Act, a set of rules so large and vast that it has only just now started to be truly implemented across all medical organizations. HIPAA stands for the Heath Insurance...
by Eydie Cubarrubia | Oct 4, 2007 | Advanced Digital Marketing, Digital Marketing Blog
While it\’s true that many adults use text messaging and hang out on MySpace, for the most part, evolutionary leaps in digital communications tend to be driven by the youth market. A global joint study by MTV, Nickelodeon, and Microsoft said that more than half...
by Eydie Cubarrubia | Oct 2, 2007 | Advanced Digital Marketing, Digital Marketing Blog
There\’s been a lot of buzz about the market for ads in online video games. Most recently Parks Associates said in-game ad spending will blow up from $370 million in 2006 to more than $2 billion in 2012. These ads might be hot, but there are many reasons to be...
by Jared Reitzin | Sep 26, 2007 | Advanced Digital Marketing, Digital Marketing Blog, Multi-Channel Marketing
Once you have all of the components set up so that you can get data into your database, (as we covered in: “Growing Your Database” part 1), you will be ready to put together some strategies to increase your subscriber base. Growing your database is one of...
by Eydie Cubarrubia | Sep 25, 2007 | Advanced Digital Marketing, Digital Marketing Blog
While it\’s true that many adults use text messaging and hang out on MySpace, for the most part, evolutionary leaps in digital communications tend to be driven by the youth market. This has been backed up by recent research showing how ingrained such technology...
by Eydie Cubarrubia | Sep 20, 2007 | Advanced Digital Marketing, Digital Marketing Blog, Multi-Channel Marketing
\”Green\” technology is surging in popularity. The clean tech news site Greentech Media launched at the beginning of this month, while the top two semiconductor makers last week unveiled processors that use less electricity. Digital marketers, too,...
