by Steve Yeck | Aug 25, 2014 | Digital Marketing Blog, Mobile Marketing, SMS
Is that Spam in your pocket, or are you just using iMessage? In a “not good news story,” it was announced by security and anti-spam company Cloudmark that Apple’s iMessage now accounts for more than 30 percent of all mobile spam messages. Speaking to...
by Steve Yeck | Aug 21, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing
Banner ads are going the way of manual typewriters and black and white movies. But there are new formats and tactics that make marketing in the digital age more relevant and effective than perhaps they’ve ever been. Entrepreneur’s Zach Cutler recently outlined one...
by Steve Yeck | Aug 20, 2014 | Digital Marketing Blog, Mobile Technology, Smartphones
Analysis of smartphone ownership and mobile purchases can turn up some interesting anomalies. For instance, a May, 2014 poll by IDG Global Solutions found that 78 percent of smartphone users in Asia-Pacific had made a mobile commerce purchase, compared with 70 percent...
by Steve Yeck | Aug 19, 2014 | Digital Marketing Blog, Mobile Marketing
Mobile marketers, advertisers, and app developers may want to make Android a higher priority. According to a new report from IDC, the worldwide smartphone market is on fire. In the second quarter of this year, 300 million units shipped for the first time ever — a...
by Steve Yeck | Aug 18, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Multi-Channel Marketing
The “internet of things” is coming. Are you ready for future of “total connection”? The first line when it comes to the internet of things — IoT as it’s abbreviated — is, of course, businesses themselves. But if a May, 2014 study by...
