by Steve Yeck | Feb 10, 2015 | Digital Marketing Blog, SEO, SEM, Online Marketing
This week, the Internet Advertising Bureau (IAB UK) released what it’s calling new guidelines that outline “good practice” in relation to the disclosure of advertising and marketing communications for native distribution formats online. So far, the...
by Steve Yeck | Feb 4, 2015 | Digital Marketing Blog, Mobile Marketing
The Interactive Advertising Bureau (IAB), Facebook and Nasdaq announced an official partnership this week with the Mobile World Congress (MWC). According to a statement from the IAB, the partners will jointly produce a full-day of programming on Monday, March 2, 2015...
by Steve Yeck | Feb 2, 2015 | Digital Marketing Blog, Mobile Advertising
According to a new report from BIA/Kelsey, the proliferation of smartphones and advanced capabilities (like location awareness and connectivity) “will help propel location-targeted mobile advertising revenues to $6.6 billion in the U.S. this year.” The...
by Steve Yeck | Jan 29, 2015 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
The alarming findings of a new report indicate that the world’s foremost hotel and airline brands must do more on mobile to attract and retain loyalty from younger travelers. New insight gleaned from the Travel Demographics Report Series published by Strategy...
by Steve Yeck | Jan 27, 2015 | Digital Marketing Blog, Mobile Marketing
Think Millennials are mindless youngsters hopelessly enthralled by mobile ads? Think again. The viewpoints of peers and colleagues, as well as offers of money-saving discounts, may matter to them as much as they do to 40-year old homemakers. True, it’s a...
