by Steve Yeck | Mar 11, 2016 | Press
Los Angeles, March 11, 2016 – mobileStorm Inc. (www.mobilestorm.com), a Mobile Experience Management (MXM) platform, announced it partnered with JOINGO, the leading provider of mobile engagement solutions for the casino gaming industry, to provide their clients with a...
by Steve Yeck | Feb 11, 2016 | Digital Marketing Blog, Mobile Technology
Who owns a smartphone? Just about everybody, since 197.4 million people in the U.S. owned one (79.3 percent mobile market penetration) as measured during the three months ending December, 2015. “Apple ranked as the top OEM with 42.9 percent of U.S. smartphone...
by Steve Yeck | Jan 7, 2016 | Digital Marketing Blog, SEO, SEM, Online Marketing
Customer relationship management (CRM) can benefit from the insights provided by digital advertising, but about 63 percent of CMOs globally aren’t accessing it. According to September, 2015 research from The CMO Club and SocialCode, two thirds of CMOs worldwide...
by Steve Yeck | Nov 25, 2015 | Digital Marketing Blog
“As we went to design our new headquarters, we thought about the things that make coming into the office suck, and did the opposite.” I’m on my fifth company, four of which are still active. I’ve seen a lot of square footage in my history of...
by Steve Yeck | Nov 16, 2015 | Mobile Marketing
When I was a young marketer — for everything from a crisis hotline in Chicago to a structural engineering firm — I had a photo pinned up on my bulletin board for years. The photo showed two hitchhikers with signs. The first hitchhiker, labeled...
