by Mobile Marketer | Apr 22, 2015 | Digital Marketing Blog, Multi-Channel Marketing, SEO, SEM, Online Marketing
Every marketer working on digital campaigns could learn from Chipotle. And not just that company, but a host of other Interactive Advertising Bureau (IAB) winners who took home 2014 awards for campaigns that rocked the money boat. To help others, IAB just put out its...
by Mobile Marketer | Apr 20, 2015 | Digital Marketing Blog, SEO, SEM, Online Marketing
Sometimes — even though you’re not sure if it’ll work — you throw more money at it — just in case. And such is the case with advertisers who “don’t know what they’re doing yet when it comes to digital marketing.” “Nearly...
by Mobile Marketer | Apr 14, 2015 | Digital Marketing Blog, Mobile Technology, Smartphones
New data from comScore is revealing the latest mobile tech and growth trends as of the close of February 2015. According to the information shared, Apple ranked as the top OEM with 41.7 percent of U.S. smartphone subscribers. Samsung took silver with 28.6 percent...
by Mobile Marketer | Apr 8, 2015 | Digital Marketing Blog, Smartphones
On April 21st, Google will update to its algorithm in a move that, according to some, could seriously impact the search engine rankings of countless websites… but especially those that aren’t prepared for the switch. Fortunately, Google has developed a mobile-friendly...
by Mobile Marketer | Apr 7, 2015 | Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing
How are things evolving for programmatic mobile advertising? Well, it’s liked — even though too few are taking the plunge, according to a new Interactive Advertising Bureau (IAB) study. “Even though there has been a considerable trend toward...
