by Mobile Marketer | Mar 3, 2010 | Digital Marketing Blog
It appears the roots of mobile marketing’s emergent power may run far deeper than many advertisers presently realize. Although myriad contemporary marketing gurus see mobile marketing as just an efficient and effective modern tool to reach consumers and,...
by Mobile Marketer | Feb 24, 2010 | Digital Marketing Blog
According to Forrester Research, advertisers spent just under $400 million on mobile marketing in 2009. Projections for 2010 place that figure well above $550 million. And by 2014, Forrester estimates that mobile will claim upwards of $1.3 billion from the advertising...
by Mobile Marketer | Feb 23, 2010 | Digital Marketing Blog
Proving yet again that mobile content is king, NBC has released what some are considering impressive data with regard to the growing mainstream appeal of mobile content. Through the network’s first ten days of 2010 Winter Olympics coverage from Vancouver, mobile...
by Mobile Marketer | Feb 15, 2010 | Digital Marketing Blog
While the devices and platforms that deliver digital content and advertising campaigns remain integral to mobile marketing, at the heart of mobile marketing’s future could very well be mobile applications. Catering to the runaway popularity of mobile apps, the...
by Mobile Marketer | Feb 15, 2010 | Digital Marketing Blog
This year’s Mobile World Congress in Barcelona, Spain may ultimately be remembered for introducing a variety of new platforms and devices that will serves as contemporary tools of the trade for mobile marketing’s immediate future. At the heart of MWC 2010...
