by Mobile Marketer | May 21, 2015 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
Printed coupons may soon become a relic of the past. New stats suggest American adults using digital coupons will grow 7.6 percent in 2015 to 121.3 million. But mobile will experience a boom of 18.4 percent, or about 97.4 million people. The figure takes in coupon...
by Mobile Marketer | May 18, 2015 | Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing
The rise in data collection and analytics is leading more and more marketers to target specific consumers, not just the devices they use. Now that the market is shifting to mobile, the industry is working hard to advance the science and tech of cutting edge targeting...
by Mobile Marketer | May 13, 2015 | Digital Marketing Blog, Mobile Technology, Smartphones
comScore is out with new data from its MobiLens and Mobile Metrix services , which report key trends in the U.S. smartphone industry. In this instance, the data is derived from March 2015. According to comScore’s figures, Apple was the top smartphone manufacturer with...
by Mobile Marketer | May 6, 2015 | Digital Marketing Blog, SEO, SEM, Online Marketing
We knew the day would eventually come. That day, it turns out, was yesterday. “Billions of times per day, consumers turn to Google for I want-to-know, I want-to-go, I want-to-do, and I want-to-buy moments. And at these times, consumers are increasingly picking...
by Mobile Marketer | Apr 30, 2015 | Digital Marketing Blog, Mobile Advertising
This week, the Mobile Marketing Association (MMA) announced new guidelines for mobile native ad formats. The formats were developed by the MMA Mobile Native Advertising Committee. A statement from the MMA affirms that this effort resulted in a “practical set of ad...
