by Mobile Marketer | Jun 29, 2010 | Digital Marketing Blog
A mobile marketing campaign will only prove as successful as the strategy, effort, and financing behind it. It’s a lesson many online retailers have learned. And, as a result, new findings from Forrester Research, Inc. indicate that approximately three-quarters...
by Mobile Marketer | Jun 28, 2010 | Digital Marketing Blog
According to the findings of Acquity Group’s second annual mobile commerce audit, mobile web retailers are sorely under-utilizing the potential of the mobile web in their commercial endeavors. As it turns out, a scare 12% of the top 500 internet retailers...
by Mobile Marketer | Jun 22, 2010 | Digital Marketing Blog
Mobile marketing may soon find a home on devices larger than the mobile gadgets we’re used to. Much larger. In fact, the state of California could soon become the first state in the union to sanction the mixing of advertising with a resident’s vehicle....
by Mobile Marketer | Jun 21, 2010 | Digital Marketing Blog
Recently, the Mobile Marketing Association (MMA) and Lightspeed Research revealed the findings of the latest UK, French and German Mobile Consumer Briefing reports on Mobile Commerce. Not surprisingly, an increasing number of Europeans are now engaging in some form of...
by Mobile Marketer | Jun 17, 2010 | Digital Marketing Blog
Illustrating yet again that it’s young blood driving the growth of mobile in no shortage of key aspects, the Mobile Marketing Association (MMA) and Lightspeed Research are dishing on the findings of the latest UK, French and German Mobile Consumer Briefing...
