by Mobile Marketer | Mar 31, 2016 | Digital Marketing Blog, Mobile Marketing
RetailMeNot, Inc. has just released a new study titled “The Rise of Mobile Marketing Spend in Retail.” And according to the information gleaned from the report, retailers are poised to pour large amounts of cash into the mobile marketing arena this year. All told,...
by Mobile Marketer | Mar 11, 2016 | Press
Los Angeles, March 11, 2016 – mobileStorm Inc. (www.mobilestorm.com), a Mobile Experience Management (MXM) platform, announced it partnered with JOINGO, the leading provider of mobile engagement solutions for the casino gaming industry, to provide their clients with a...
by Mobile Marketer | Feb 11, 2016 | Digital Marketing Blog, Mobile Technology
Who owns a smartphone? Just about everybody, since 197.4 million people in the U.S. owned one (79.3 percent mobile market penetration) as measured during the three months ending December, 2015. “Apple ranked as the top OEM with 42.9 percent of U.S. smartphone...
by Mobile Marketer | Jan 7, 2016 | Digital Marketing Blog, SEO, SEM, Online Marketing
Customer relationship management (CRM) can benefit from the insights provided by digital advertising, but about 63 percent of CMOs globally aren’t accessing it. According to September, 2015 research from The CMO Club and SocialCode, two thirds of CMOs worldwide...
by Mobile Marketer | Nov 16, 2015 | Mobile Marketing
When I was a young marketer — for everything from a crisis hotline in Chicago to a structural engineering firm — I had a photo pinned up on my bulletin board for years. The photo showed two hitchhikers with signs. The first hitchhiker, labeled...
