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How to Follow Up on an Event Afterwards

by Justin Montgomery | Sep 30, 2010 | Digital Marketing Blog

After all the hard work you\’ve put in planning and promoting your event, not to mention engaging your attendees during the event, it\’s important not to overlook properly following up with those in attendance to keep the momentum going.  Once the event is...

iAd Capturing Massive Chunk of Google’s Market Share

by Justin Montgomery | Sep 27, 2010 | Digital Marketing Blog

According to estimates from IDC published in the new BusinessWeek, Apple’s innovative iAd mobile advertising platform will likely have captured nearly one quarter of the entire U.S. mobile advertising market before 2010 draws to a close. If that eventuality...

Consumers Encouraged To Ask FCC To Protect Text Messaging

by Justin Montgomery | Sep 20, 2010 | Digital Marketing Blog

On the heels of continued controversy surrounding wireless carriers blocking and censoring SMS messages as they see fit, public interest groups and mobile service providers are encouraging consumers to speak out and ask the FCC to protect text messaging and...

comScore: Two Out of Three Mobile Users Use SMS Consistently, One-Third Download Apps

by Justin Montgomery | Sep 15, 2010 | Digital Marketing Blog

In a new report published by comScore, mobile content habits and other wireless trends were analyzed using data from the firm’s “MobiLens” service. The report ranked the leading mobile OEMs and smartphone OS platforms in the U.S. according to their...

Rumored T-Mobile SMS Price Hike Represents A Slippery Slope

by Justin Montgomery | Sep 13, 2010 | Digital Marketing Blog

It’s been reported that T-Mobile will raise its SMS rates beginning on October 1st, representing what could become a slippery slope if other carriers decide to follow suit. The change would increase the charge for standard-rate messages –  both...
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