by Justin Montgomery | Jul 29, 2010 | Digital Marketing Blog
Email has long been considered a primary tool for customer retention, but it\’s actually an equally powerful tool for lead generation as well. Beyond cultivating new leads from your existing email database, strategic placement of calls-to-action for email...
by Justin Montgomery | Jul 29, 2010 | Digital Marketing Blog
The nature of SMS as a mobile response mechanism lends itself perfectly to lead generation, but doing so effectively requires careful consideration, detailed planning, a dose of creativity and strict adherence to best practices and privacy-based regulation. The key to...
by Justin Montgomery | Jul 29, 2010 | Digital Marketing Blog
A recent survey revealed that 51% of Facebook fans and 67% of Twitter followers said they were more likely to buy the brands they like on Facebook or follow on Twitter, indicating an enormous and unique opportunity for lead generation. Using the...
by Justin Montgomery | Jul 22, 2010 | Digital Marketing Blog
A new report and survey from ABI Research states the subtle fact that “if brands don’t have a mobile strategy at this point, it’s well past time to get one.” Thanks in large part to the proliferation of smartphones and cheaper data plans, more...
by Justin Montgomery | Jul 14, 2010 | Digital Marketing Blog
Mobile marketing is still a burgeoning industry, but the conceptual similarities it shares with email marketing can help mobile marketers understand what the future holds. The email marketing industry was in the same position 10 years ago that mobile is in now, and...
