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Mobile Content Revenues To Hit $3.5B By 2014

by Justin Montgomery | Sep 2, 2010 | Digital Marketing Blog

New data out from eMarketer suggests mobile  content revenues in the U.S. will increase from less than $1.15 billion in 2009 to over $3.53 billion in 2014. Citing ongoing penetration of smart devices and the increasing ubiquity of mobile broadband networks as...

Mobile Marketing Association (MMA) Announces Changes To Realign With A Changing Industry

by Justin Montgomery | Sep 2, 2010 | Digital Marketing Blog

The Mobile Marketing Association (MMA) just announced some changes to help it better position itself for the rapidly changing mobile marketing industry. In a press release issued yesterday, the MMA outlined new priorities to help the association “redefine its...

Google Adds “Priority Inbox” To Gmail, What Does It Mean For Email Marketers?

by Justin Montgomery | Sep 1, 2010 | Digital Marketing Blog

Google has begun to roll out a new feature for Gmail called “priority inbox,” which is a solution designed to help users sort email from those they interact with the most.  As an email marketer, you’re likely asking “how does this effect...

Public Knowledge & CTIA Respond To GAO Report On Consumer Choice Within The Wireless Industry

by Justin Montgomery | Aug 30, 2010 | Digital Marketing Blog

Last week, the Government Accountability Office published a comprehensive report and analysis on consumer choice within the wireless industry.  Shortly thereafter, other industry groups with an interest in the matter began to respond by issuing written statements...

The Value Of Mobile: Cell Phones Turn Healthcare Into “Self-Care”

by Justin Montgomery | Aug 30, 2010 | Digital Marketing Blog

The concept of mobile  healthcare continues to pick up steam, as a new study by the Deloitte Center for Health Solutions confirms. The concept of personal health records being embedded in mobile devices — or “mPHR” which stands for mobile Personal...
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