by Eydie Cubarrubia | Nov 29, 2007 | Digital Marketing Blog, Multi-Channel Marketing, SEO, SEM, Online Marketing
Early this month, we spoke of the ways that email and text messaging can be used as channels for online retailers to engage consumers, facilitate their purchases, and re-engage them for future purchases (see How Web-based Retailers Can Use Email and SMS). The...
by Eydie Cubarrubia | Nov 26, 2007 | Advanced Digital Marketing, Digital Marketing Blog, Mobile Marketing
The transportation-centric Thanksgiving weekend – coupled with horrendous Los Angeles-area traffic that actually seemed worse the weekend before – got me thinking about Ford Motor\’s new technology for in-auto texting. In case you missed it,...
by Eydie Cubarrubia | Nov 26, 2007 | Advanced Digital Marketing, Digital Marketing Blog, Mobile Marketing
The transportation-centric Thanksgiving weekend—coupled with horrendous Los Angeles-area traffic that actually seemed worse the weekend before—got me thinking about Ford Motor’s new technology for in-auto texting. In case you missed it, certain 2008 models of Ford,...
by Eydie Cubarrubia | Nov 15, 2007 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
Fancy handsets have had jaws wagging about the mobile marketing possibilities for the past year. Apple\’s iPhone, which first debuted at Macworld last January, has been the flashiest of the contenders by using the company\’s unrivaled marketing muscle...
by Eydie Cubarrubia | Nov 8, 2007 | Advanced Digital Marketing, Digital Marketing Blog, Multi-Channel Marketing
Don\’t let the proliferation of middle-aged folk on MySpace fool you. Evolutionary leaps in digital communications for the most part tend to be driven by the youth market, at least in the United States. A new report from the Pew Internet & American Life...
