by Eydie Cubarrubia | Aug 12, 2008 | Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing
By the time you read this, you might already know Sen. Barack Obama’s running mate for the U.S. presidency. And that clearly illustrates the strength of SMS. As most people know, Mr. Obama’s long-awaited announcement has been expected to be delivered by...
by Eydie Cubarrubia | Aug 7, 2008 | Digital Marketing Blog, General
The other day, I was supposed to meet a local musician for a music blog I write purely for the love. It turned out I could get there at an earlier time he’d suggested after all. So of course, I texted him with the news about two hours beforehand. Immediately, I...
by Eydie Cubarrubia | Aug 5, 2008 | Digital Marketing Blog, General
Over the weekend, a plane wreck in British Columbia killed five–and could have resulted in two more deaths, if not for SMS. Last Sunday, an amphibious plane took off from Port Hardy, B.C. but crashed about 10 minutes afterward. Five were killed but two were...
by Eydie Cubarrubia | Jul 31, 2008 | Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing
Want to engage consumers on their cell phones? Then you’d better send them a text message. That’s the gist of an eMarketer report yesterday, which notes that among mobile consumers, SMS gets them more responsive than other types of mobile advertising....
by Eydie Cubarrubia | Jul 29, 2008 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
It was just two years ago when an episode of Boondocks – the smart, controversial cartoon about social issues – decided to take SMS to task. To paraphrase (and to avoid offending the PC-minded), let\’s just say that the protagonist called texting...
