How to Boost Performance by Integrating Email and SMS
How SMS Combined With Email Communication Helps Reach New Levels of ROI
Email provides a content rich, broad reaching, one-way communication channel while SMS enables marketers to deliver short, impactful messages to their contacts with infinite precision as to the time and location of receipt, as well as the ability to engage in instantaneous two-way communication on a large scale. Both are profoundly powerful marketing tools and integrating the two effectively can have powerful results, but how do you do it?
This whitepaper details how to design campaigns that capitalize on the strengths of each of these communication pathways in order to create results that would not be capable with either alone. Learn the specifics of these campaigns and how they can be applied to your business.
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