Digital Marketing Whitepapers

Like We Said, Mostly White

However rich in colorful content, graphics and digital marketing expertise.  We know the technology, laws and accepted best practices.  We also keep up on the latest research about SMS, email, mobile marketing and other stuff. So, if you’re looking for a way to stay way current on all detail related to marketing madness . . . you’re in the right place. Check out our digital marketing whitepapers below.

	Mobile Marketing Compliance Learn about the rules and regulation of mobile marketing, including TCPA and other laws that affect the sending of SMS messages. Click here for more.
	When to go Dedicated Learn when your enterprise level business should consider a dedicated short code vs. a shared short code, and what it means for your marketing mix. Click here for more.
	Diabetes Management Using mobileStorm for Healthcare Learn how secure mobile communication can help manage chronic care diseases such as Diabetes. Click here for more.
	How to Optimize Email Campaigns for Mobile Devices Learn how to leverage mobile usage trends, deliverability and mobile optimization to maintain email engagement on mobile devices. Click here for more.
	How to Nail a Mobile Marketing Campaign Using SMS and Mobile Apps Mobile marketing provides a unique opportunity to engage users like no other form can, but it’s also not a “one-size-fits-all” model. Click here for more.
	How to Conduct an Effective SMS Pilot Program To evaluate the true effectiveness of SMS and its potential contribution to your goals, there’s no better method than a well planned SMS pilot program. Click here for more.
	How to Print Money with SMS SMS has been transformed into a revolutionary marketing tool that can engage customers and prospects in a whole new realm of interactivity and engagement. Click here for more.
	How to Boost Performance by Integrating Email and SMS How to design campaigns that capitalize on the strengths of each of these communication pathways to create results that would not be capable with either alone. Click here for more.
	How to Maximize Email Open and Delivery Rates With the evolution of spam filtering combined with the sheer amount of email being sent and received, open and delivery rates are on the mind of any email marketer. Click here for more.
	How To Choose an SMS Vendor Don’t just survive in mobile, thrive in mobile. Read our 30 point check list in what to look for in a mobile provider. Click here for more.
	The Ultimate Guide to Common Short Codes It’s everything you wanted to know about short codes but were afraid to ask. Go ahead take a look . . . it’s painless and informative. Click here for more.
	Casino Mobile Marketing Gaming is big money. If you’re not using an integrated strategy to reach your audience, you’re just rolling the dice.  Click here for more.
	The Ten Commandments of Email Delivery There were 15, but we wanted to make it easier to follow. Faith has nothing to do with it . . . it’s just hard-core experience in knowing what works and what doesn’t.  Click here for more.
	SMS Primer Juniper Research says three billion coupons issued to cell phone users will generate sales of almost $87 billion by 2011. Are you on board?  Click here for more.
	Digital SMS Best Practices Reaching the inbox is all about making sure you’ve dotted your “i”s and crossed your “t”s. Interested in how best practices impact your delivery? Click here for more.
	SMS or Die Ok . . . maybe you’ll just faint when you see how much money you’re leaving on the table by not reaching your audience directly on their mobile devices.  Click here for more.
	Why mobileStorm for Agencies Whether your agency is large or small, mobileStorm Pro is designed for those whose daily demands of batching and blasting messages on behalf of clients has begun to spin out of control. Relax — your agency is simply on the verge of going “pro”. Click here for more.
	How to Sell Changing Your Mobile Marketing Vendor Changing vendors isn’t always an easy decision to make. There are real people, real relationships, client needs and what’s best for your agency to consider. Click here for more.
	How to Get the Most Out of Your Mobile Marketing Vendor Deciding on a mobile marketing vendor is only the beginning of building an effective mobile marketing business. Click here for more.
	How to Choose the Right Mobile Marketing Vendor Once you’ve decided that a mobile marketing strategy can grow your agency’s business, you’re ready to begin the process of reviewing SMS vendors. Click here for more.
	10 Ways to Make More Money with Mobile Marketing The time has never been better to educate yourself in the ways of mobile marketing and develop a solid mobile strategy and solution offering for your clients. Click here for more.