For years, the savviest of digital marketers have understood the correlation between message relevance and digital marketing ROI.
Today, the role played by personalization in the campaign experience has grown just as important.
Consequently, 2015 is expected to see a dramatic spike in personalized marketing from brands large and small.
If you’re still not sold on the power of personalization, a new Formstack infographic underscores some of the reasons why you may want to reconsider your position as the New Year beckons.
Source: Formstack