by Mobile Marketer | Aug 17, 2015 | Digital Marketing Blog, Email Deliverability, SEO, SEM, Online Marketing
The latest report from The Relevancy Group — “The Value of Multichannel Real-Time Segmentation” — suggests that marketers using real-time multichannel data generate nearly three times more revenue in campaigns than their no-real time data...
by Mobile Marketer | Jun 25, 2014 | Digital Marketing Blog, Email Deliverability, Email Marketing Tips
Sixty seconds doesn’t sound like a lot, does it? In fact, it can be an absolute eternity if you’re talking about email marketing, especially when you consider that the average person will take a look at your subject line for approximately 3 seconds before they decide...
by Mobile Marketer | Jun 16, 2014 | Digital Marketing Blog, Email Deliverability, Email Marketing News
In advertising circles it’s often said that the art of email marketing and the science of email marketing are separate but, in truth, one influences the other and vice versa. The art of email marketing refers to such things as its layout and design. The tactics...
by Mobile Marketer | May 28, 2014 | Digital Marketing Blog, Email Deliverability, Email Marketing Tips
Marketing experts agree that email marketing still remains one of the most powerful as well as cost-effective channels for engaging prospective customers. They also agree that, unfortunately, deliverability remains a problem and cite the fact that even...
by Mobile Marketer | May 8, 2014 | Digital Marketing Blog, Email Deliverability, Email Marketing News
It’s been dying for close to a decade now. But yet it still lives. Like cockroaches, Twinkies, and Cher, email marketing just can’t be stopped and will probably persist forever. And with good reason. Incredibly, email marketing still has an ROI that...
by Mobile Marketer | Mar 31, 2014 | Digital Marketing Blog, Email Deliverability
It doesn’t really seem possible that email has changed so much in the last five years but, indeed, it has. From things like purchase data to email engagement, cart-abandon, product search and browse-abandon, as well as a few others, email marketing has weathered...
