In-Stream Mobile Ad Spend Poised for Record Growth This Year

by Mobile Marketer | Apr 23, 2014 | Multi-Channel Marketing, Video Marketing

According to what’s billed as a wide-ranging, data rich marketplace analytics report by AccuStream Research, in-stream and virtual video ad billings are forecast to log 24% growth in 2014, led by extensive monetization against broadcast and cable programmer...

Video Infographic: The Evolution of Video Marketing

by Mobile Marketer | Apr 8, 2014 | Digital Marketing Blog, Video Marketing

Derived from statistics published in comScore’s latest Video Metrix report, Shutterstock recently produced a new video infographic titled “Show Me Something.” Exploring the power and potential of online video engagement in everything from mobile to email marketing...

New Report Shows Growing Reach, Impact of Mobile Ads

by Mobile Marketer | Feb 20, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Multi-Channel Marketing, Smartphones, Social Media, Video Marketing

Findings presented in the new Citrix Mobile Analytics Report indicate that mobile advertisements now reach an audience almost double that reached in 2013. Moving forward, Citrix projects dramatic growth in the number of subscribers touched by video ads and the data...

Keeping Up with the Changes in Mobile Marketing

by Mobile Marketer | Feb 12, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Video Marketing, Website Usability

Although Google is branching out into, well, everything, they proved in 2013 that they haven’t forgotten where they started; their revolutionary, game changing search engine. How did they prove it? When they released their new search algorithm, Hummingbird. Then they...

Combining Metrics is the Path to Video Ad Success for Marketers

by Mobile Marketer | Jan 27, 2014 | Digital Marketing Blog, Mobile Marketing, News, Video Marketing

The one sure-fire way to know if your video advertising is working is to focus on metrics, something that can be as easy as tallying impressions or as involved as tracking audience reaction to ads across multiple screens. It’s not always easy, to be sure, but...

Branded Video Campaigns on Mobile, Desktop Projected to Grow Throughout 2014

by Mobile Marketer | Jan 9, 2014 | Digital Marketing Blog, Video Marketing

According to a new report published by eMarketer, branded video ad views soared throughout the previous eighteen months. The data in question, taken from video analytics platform Visible Measures, confirms almost 1.1 billion views of branded videos in Q3 of 2012.  In...