by Mobile Marketer | Mar 11, 2015 | Digital Marketing Blog, Mobile Technology, Video Marketing
In the mobile age, consumers are constantly bouncing between multiple screens multiple times daily. For marketers, this creates a virtually endless array of challenges and opportunities. When it comes to delivering targeted ads in video campaigns (one of the hottest...
by Mobile Marketer | Nov 6, 2014 | Digital Marketing Blog, Video Marketing
As video becomes an increasingly important part of contemporary digital marketing, the desire for sage wisdom on how digital video marketing should be done has grown just as quickly. For that reason, the Interactive Advertising Bureau is launching what it calls the...
by Mobile Marketer | Sep 16, 2014 | Digital Marketing Blog, Video Marketing
Deploying video in a mobile or digital marketing campaign is nothing new, yet the frequency and proficiency of video marketing efforts pale in comparison to the enthusiastic boom in mobile video consumption observed across the global landscape in recent years....
by Mobile Marketer | Jun 9, 2014 | Digital Marketing Blog, Mobile Technology, SEO, SEM, Online Marketing, Smartphones, Video Marketing
A number of years ago, before smartphones and tablets were even invented, a marketing guru out of Philadelphia named Bob Gollwitzer said something that today’s modern digital marketer definitely needs to hear; “We [those in marketing] need to look at our PC screens as...
by Mobile Marketer | May 12, 2014 | Digital Marketing Blog, Mobile Technology, SEO, SEM, Online Marketing, Video Marketing
Paul Greenberg, the so-called ”Godfather of CRM” believes that the battle in advertising today is not between competitors but against consumer attention spans that are rapidly diminishing. Traditional “shotgun style” marketing just doesn’t work anymore and has pushed...
by Mobile Marketer | May 7, 2014 | Digital Marketing Blog, Multi-Channel Marketing, SEO, SEM, Online Marketing, Video Marketing
The Mobile Marketing Association recently shared the results of its first-ever Mobile Video Benchmark Study. The study, commissioned by the MMA, and its Mobile Video Committee, sought to provide mobile video performance insights to advertisers, agencies, publishers...
