by Mobile Marketer | Nov 3, 2014 | Digital Marketing Blog, Mobile Marketing, SEO, SEM, Online Marketing, Social Media
With the arrival of November comes the arrival of aggressive holiday marketing across every available channel and platform. With online holiday shopping becoming more prevalent and profitable with each passing year, it comes as no surprise that this growth accompanies...
by Mobile Marketer | Oct 27, 2014 | Digital Marketing Blog, Social Media
What a difference a few years can make in the world of digital marketing. Despite being a miniscule priority for corporations just a relatively short time ago, today 94% of corporations use social media. What’s more, the positive impact of social media’s...
by Mobile Marketer | Oct 13, 2014 | Digital Marketing Blog, Multi-Channel Marketing, SEO, SEM, Online Marketing, Social Media
According to the U.K.’s Marketing Magazine, a new report by PwC found that for the first half of 2014: Mobile ads grew 196% to £63.9 million, making it the fastest-growing digital advertising format. 9% of total mobile adspend is mobile video. This grew 68% to over...
by Mobile Marketer | Oct 9, 2014 | Digital Marketing Blog, Social Media
What group is the most social-oriented bunch on the web? Hats off to B2B marketers, 92 percent of whom are robust users of social media. That’s more than use the time-honored techniques of e-newsletters, blogs, white papers, and videos, says a new survey. An...
by Mobile Marketer | Oct 2, 2014 | Digital Marketing Blog, Social Media
With the 2014 holiday shopping season fast approaching, digital marketers have already put on their thinking caps to begin planning how social media will factor into their marketing over the next three months. Thanks to a new infographic shared this week by CMO,...
by Mobile Marketer | Sep 24, 2014 | Digital Marketing Blog, Social Media
While North America still accounts for the majority of social media ad spending worldwide at over 43% in 2013, Asia-Pacific has captured just over 28%, and will continue to close the gap faster than other markets over the next 2 years. In fact, by 2016 it is estimated...
