by Mobile Marketer | Nov 5, 2013 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, resources, Smartphones, SMS
Mobile marketing has been called the ultimate equalizer, especially when it comes to local businesses trying to compete with and match the marketing power of larger businesses that occupy the same community. For that reason, equipping locally-owned small businesses...
by Mobile Marketer | Nov 1, 2013 | Digital Marketing Blog, Mobile Marketing, Smartphones, SMS
Mobile marketers are entering the golden age of mobile marketing when it comes to targeting and connecting to teenagers. Earlier this year when Piper Jaffray published its Taking Stock With Teens report, the hottest trends and purchasing preferences among U.S....
by Mobile Marketer | Oct 28, 2013 | Digital Marketing Blog, Mobile Technology, resources, SMS
Although the digital age has certainly played a role in the regrettable emergence and subsequent growth of cyberbullying, technology is now playing a role in combating the epidemic it has helped to create. According to published reports out of Boston, public schools...
by Mobile Marketer | Oct 23, 2013 | Healthcare, Mobile Marketing, Smartphones, SMS
According to the findings of a new study conducted by Varolii Corporation, Americans have warmed to an unprecedented degree to the thought of receiving communications from businesses via the mobile channel. Overall, the national study indicates that consumers want...
by Mobile Marketer | Oct 22, 2013 | Digital Marketing Blog, Mobile Marketing, SMS
Every so often, the headlines proclaim that one or more mainstay mobile marketing practices are poised to bite the dust. But with email, SMS, and virtually all facets of mobile marketing still growing and thriving, the critics have recently turned their attention to...
by Mobile Marketer | Oct 21, 2013 | Digital Marketing Blog, Mobile Marketing, Smartphones, SMS
Incentives are becoming more and more popular with opt-in SMS marketing strategies. Why? They give a consumer a valuable reason to join a marketing list. There’s no law that says companies that use SMS marketing must provide an incentive to those who opt-in, but...
