Mobile Healthcare Marketing, Services Growing More Widespread in UAE

by Mobile Marketer | Feb 13, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Smartphones, SMS

Today across the United Arab Emirates (UAE), mobile is used to provide more services than anyone could have anticipated only five short years ago. From SMS alerts and mobile marketing, to QR codes and mobile banking platforms, mobile is now used for everything and to...

Forrester: Companies Trying to Catch Up to Consumers on Mobile

by Mobile Marketer | Jan 16, 2014 | Digital Marketing Blog, Mobile Technology, Smartphones, SMS

Mobile tech adoption by companies still lags behind adoption by consumers, says Forrester in a new report published Thursday. While the mobile masses have illustrated an undeniable penchant for communicating with one another and the outside world through mobile, most...

The Mobile Resources That Will Change Customer and Brand Relationships in 2014

by Mobile Marketer | Jan 6, 2014 | Digital Marketing Blog, Mobile Technology, Smartphones, SMS

Over the last two years, we have witnessed a dramatic evolution in the way brands and consumers interact with one another. With new technology and platforms emerging from obscurity to obtain ubiquity in that short time frame, the level of engagement has changed...

In Focus: The Plague of SMS Spam

by Mobile Marketer | Dec 4, 2013 | Digital Marketing Blog, Messaging Laws & Compliance, Mobile Marketing, SMS

Mobile security company AdaptiveMobile has just issued an industry-first snapshot of SMS traffic across the United States, which shows some unprecedented visualizations of text messaging spam based on the mobile phone’s geographical location. The image also projects...

The Holidays Give Rise to More SMS Scams

by Mobile Marketer | Nov 25, 2013 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Smartphones, SMS

An unsettling report issued recently by McAfee underscores the prevalence of SMS scams during the holidays. In an effort to educate the public on the most common scams that criminals use during the holiday season, McAfee outlined what it calls the “12 Scams of...

The Global Crackdown on SMS Spam Continues

by Mobile Marketer | Nov 13, 2013 | Digital Marketing Blog, Messaging Laws & Compliance, Mobile Marketing, Smartphones, SMS

In 2013, great strides have been made on both the domestic and international fronts to curtail the unwanted practice of blasting consumers – in some cases, unlawfully – with SMS spam. But between new regulations and growing mass market awareness of...