by Mobile Marketer | Oct 30, 2014 | Digital Marketing Blog, SMS
The fight against mobile spam isn’t being taken lightly. And those who unlawfully push SPAM to mobile devices are being taken to task and, increasingly, brought to justice. In recent days, a multitude of defendants were compelled to pay more than $9 million to...
by Mobile Marketer | Oct 20, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Smartphones, SMS
At no time in history have consumers been more inclined to make a sudden and otherwise unplanned purchase via mobile than they are today. Consequently, it comes as no surprise that effective mobile marketing is being credited with spurring an uptick in mCommerce. When...
by Jared Reitzin | Sep 8, 2014 | Digital Marketing Blog, SMS
Anyone else get super annoying SMS spam trying to sell sunglasses? Seems like this message comes once or twice a month. They use emoticons to turn an SMS message into something that resembles an email. They also do not send this as an SMS message via the SMPP protocol...
by Mobile Marketer | Sep 3, 2014 | Digital Marketing Blog, Healthcare, Mobile Technology, Smartphones, SMS
The percentage of smartphone owners wanting heath care alerts via SMS or any form of notification on their mobile devices has reached a new all-time high. A recently published global survey by FICO shows that 80 percent of people would like the option to use their...
by Mobile Marketer | Aug 25, 2014 | Digital Marketing Blog, Mobile Marketing, SMS
Is that Spam in your pocket, or are you just using iMessage? In a “not good news story,” it was announced by security and anti-spam company Cloudmark that Apple’s iMessage now accounts for more than 30 percent of all mobile spam messages. Speaking to...
by Mobile Marketer | Feb 25, 2014 | Digital Marketing Blog, Mobile Technology, Smartphones, SMS
The trade show circuit in the United States and abroad is huge, with millions of people attending every year. At some of the bigger shows, announcing the day’s events can be difficult and, in some cases, a nearly impossible task. With things like keynote speeches,...
