Brands Are Blowing off 68 Percent Of Smartphone Traffic

by Mobile Marketer | Jun 26, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing, Smartphones

BrightEdge, a leading global Enterprise SEO platform, tracks billions of keywords and pieces of content for a variety of clients, including about 30 percent of Fortune 100 companies. When it researches, people listen. And they’ll listen to the company’s...

Digital Marketing – It’s About Watching

by Mobile Marketer | Jun 9, 2014 | Digital Marketing Blog, Mobile Technology, SEO, SEM, Online Marketing, Smartphones, Video Marketing

A number of years ago, before smartphones and tablets were even invented, a marketing guru out of Philadelphia named Bob Gollwitzer said something that today’s modern digital marketer definitely needs to hear; “We [those in marketing] need to look at our PC screens as...

U.S. Smartphone Penetration Nearing 70 Percent

by Mobile Marketer | May 6, 2014 | Digital Marketing Blog, Mobile Technology, Smartphones

On Monday, comScore released the latest mobile industry data showing that domestic smartphone penetration is rapidly closing in on the next milestone threshold. Reporting key trends in the U.S. smartphone industry for the three month period ending March 2014, 166...

Mobile is Putting a Huge Dent in Desktop Search Advertising

by Mobile Marketer | Mar 20, 2014 | Digital Marketing Blog, Mobile Technology, Smartphones

It’s a story that’s been repeating itself over and over during the last few years – desktop search advertising is shrinking. The reason is simply that advertisers are now following consumers to where they spend the most time, on their mobile phones. As mobile...

The Many Evolving Methods Of Mobile Targeting

by Mobile Marketer | Mar 18, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Smartphones

Mobile targeting is a concept that goes far beyond simply reaching your target audience. Instead, true mobile targeting focuses on the different habits consumers demonstrate across different mobile devices such as smartphones and notebooks. It also encompasses...

Mobile is (finally) the Main Focus for Many Companies

by Mobile Marketer | Mar 17, 2014 | Digital Marketing Blog, Mobile Technology, Smartphones, Social Media, Uncategorized

A new Accenture mobility study that included 1,475 executives in 10 industries across 14 countries says that, after years of focusing in other areas, many companies are finally shifting to a mobile-first mindset with their marketing. A majority of the executives...