by Mobile Marketer | Nov 12, 2014 | Digital Marketing Blog, Mobile Advertising, Mobile Marketing, Mobile Technology, Multi-Channel Marketing, Smartphones
The consumer LBS market is accelerating at a pace that comes as a surprise to even the most optimistic of market analysts. With the adoption of GPS-enabled smartphones, posits research firm TechNavio, the Global Consumer LBS Market is now projected to grow at a CAGR...
by Mobile Marketer | Oct 21, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Smartphones
Smartphone adoption in the United States is growing at a pace so brisk that many analysts are being forced to eat their words (and previous projections) calling for a much slower transition from feature phones to smartphones. According to the Mobile Marketing...
by Mobile Marketer | Oct 20, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Smartphones, SMS
At no time in history have consumers been more inclined to make a sudden and otherwise unplanned purchase via mobile than they are today. Consequently, it comes as no surprise that effective mobile marketing is being credited with spurring an uptick in mCommerce. When...
by Mobile Marketer | Oct 15, 2014 | Digital Marketing Blog, Mobile Technology, Smartphones
For mobile marketers across the Middle East and Africa (MEA), there are now more bulls-eyes than ever within the emerging markets of MEA. The MEA handset market grew to its largest size in ten quarters in Q2 2014, expanding 27% year on year to total 64 million units,...
by Mobile Marketer | Sep 23, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Smartphones
If you have ever been a passenger on a packed subway car, you are well aware of how challenging it is to maintain a sense of privacy. In an effort to obtain privacy, passengers are increasingly inclined to turn to their mobile devices to escape the crowds surrounding...
by Mobile Marketer | Sep 22, 2014 | Digital Marketing Blog, Mobile Advertising, Mobile Technology, Smartphones
The retail environment is very tough today. But retailers may be dropping the ball when it comes to reaching the increasing number of shoppers on mobile. For instance, 42 percent of consumers indicated they welcome in-store ads on their smartphones informing them of...
