by Mobile Marketer | Feb 23, 2015 | Healthcare, Mobile Technology, Smartphones
What continent is positioned to become the next growth market for mobile? Look no further than Africa, according to a recently released report from Opera Mediaworks. Opera Mediaworks’ “Africa: State of Mobile Advertising” report contends that mobile will...
by Mobile Marketer | Jan 13, 2015 | Digital Marketing Blog, Smartphones
Freshly published data from the new GWI Device Report shows that smartphone ownership is exceedingly elevated among adults who routinely go online. According to analyst Jason Mander, PCs and laptops remain in “pole position,” as 91% of internet users...
by Mobile Marketer | Jan 12, 2015 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Smartphones
For mobile marketers, there have never been more bulls-eyes across Latin America than there are today. According to the latest industry data, the base of mobile phone users in Latin America has soared to approximately 400 million as of the end of 2014. Not...
by Mobile Marketer | Jan 5, 2015 | Digital Marketing Blog, Mobile Technology, Smartphones
How are consumers shopping today? While retailers are struggling to provide a “unified shopping experience,” shoppers are handling things pretty well for themselves. “Consumers don’t think about online or offline—they’re shopping,” according to...
by Mobile Marketer | Dec 30, 2014 | Digital Marketing Blog, Mobile Technology, Smartphones
Now several days removed from the end of the 2014 holiday shopping season, data is pouring in with regard to the mobile devices that dominated sales in the homestretch of the holiday shopping bonanza. But, alas, Flurry reported this week that Apple won the war for...
by Mobile Marketer | Dec 18, 2014 | Digital Marketing Blog, Mobile Technology, Smartphones
Tablet ownership in the U.S. is surging at a pace even greater than that of smartphone ownership. In fact, tablets are growing at a faster rate than that of any other connected device, according to The NPD Group’s Connected Intelligence, Connected Home Report....
