by Mobile Marketer | Jun 15, 2015 | Digital Marketing Blog, SEO, SEM, Online Marketing
The Interactive Advertising Bureau says Internet ad revenues have reached “historic” levels. “At $13.3 billion in Q1 2015, U.S. internet ad revenues hit a record-breaking first quarter high,” the IAB announced last week. “This new...
by Mobile Marketer | Jun 9, 2015 | Digital Marketing Blog, SEO, SEM, Online Marketing
Some business types say it isn’t true until we’ve seen it in the Harvard Business Review. And now we have. A new survey, sponsored by Red Hat and conducted by Harvard Business Review Analytic Services, shows that “CIOs and IT leaders who foster a...
by Mobile Marketer | May 6, 2015 | Digital Marketing Blog, SEO, SEM, Online Marketing
We knew the day would eventually come. That day, it turns out, was yesterday. “Billions of times per day, consumers turn to Google for I want-to-know, I want-to-go, I want-to-do, and I want-to-buy moments. And at these times, consumers are increasingly picking...
by Jared Reitzin | Apr 23, 2015 | Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing, SEO, SEM, Online Marketing, Smartphones
Let’s be honest, the marketing world is rife with hyperbole. In fact, that’s pretty much what advertising is, exaggerated statements meant to attract attention and move people to take action. It’s no surprise then that, when the term ‘mobilegeddon’ first started...
by Mobile Marketer | Apr 22, 2015 | Digital Marketing Blog, Multi-Channel Marketing, SEO, SEM, Online Marketing
Every marketer working on digital campaigns could learn from Chipotle. And not just that company, but a host of other Interactive Advertising Bureau (IAB) winners who took home 2014 awards for campaigns that rocked the money boat. To help others, IAB just put out its...
by Mobile Marketer | Apr 20, 2015 | Digital Marketing Blog, SEO, SEM, Online Marketing
Sometimes — even though you’re not sure if it’ll work — you throw more money at it — just in case. And such is the case with advertisers who “don’t know what they’re doing yet when it comes to digital marketing.” “Nearly...
