Digital Advertising for Consumer Insights? Marketers Should Probably Use It More

by Mobile Marketer | Jan 7, 2016 | Digital Marketing Blog, SEO, SEM, Online Marketing

Customer relationship management (CRM) can benefit from the insights provided by digital advertising, but about 63 percent of CMOs globally aren’t accessing it. According to September, 2015 research from The CMO Club and SocialCode, two thirds of CMOs worldwide...

Using Real Time Data and Automation, Email Can Drive Up Sales

by Mobile Marketer | Aug 17, 2015 | Digital Marketing Blog, Email Deliverability, SEO, SEM, Online Marketing

The latest report from The Relevancy Group — “The Value of Multichannel Real-Time Segmentation” — suggests that marketers using real-time multichannel data generate nearly three times more revenue in campaigns than their no-real time data...

Mobile Location-Based Ads: As Much About the Person as the Place

by Mobile Marketer | Aug 10, 2015 | Digital Marketing Blog, Mobile Advertising, Mobile Technology, SEO, SEM, Online Marketing

Mobile location advertisers need to be pretty spot-on when it comes not just to location, but also to the consumer being targeted. It’s a matter of some concern, since 80 percent of marketers worldwide now use location targeting for mobile advertising, according...

Record Number of Inboxes for Your Email Marketing Campaigns to Target by 2018

by Mobile Marketer | Jul 20, 2015 | Digital Marketing Blog, Email Marketing News, Multi-Channel Marketing, SEO, SEM, Online Marketing

With more email accounts projected to be open and active by the end of this decade than ever before in human history, there’s never been a better or certainly more advantageous time to consider email marketing as a key if not cornerstone attribute of your...

Get It While It’s Hot: Real-Time Personalization Leads to Better Bottom Line ROI

by Mobile Marketer | Jul 13, 2015 | Digital Marketing Blog, SEO, SEM, Online Marketing

Let’s face it. Consumers want real-time personalization because they crave relevance, above all. And marketers need it — because it leads to bottom line profits. The current situation? According to April, 2015 polling by Researchscape for Evergage, found...

BI Intelligence: Native is Soaring as Marketers Better Grasp the Benefits

by Mobile Marketer | Jul 6, 2015 | Digital Marketing Blog, SEO, SEM, Online Marketing

Native advertising has been a hot topic for some time and it isn’t going away anytime soon. In fact, it looks like native’s here to stay — and soar. “By creating advertisements that are in the same format as the content audiences are there to...